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Your Customer is Up - Is Your Website?
Have you ever been asked for your phone number and you go blank? Most of us don't call ourselves very often and those that do usually just get a busy number - go figure. A business website is a lot...
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Yelp! I've Got a Bad Review!
Why Doesn't Yelp Show My Great Reviews?Yelp.com is a marvel of business reviews from everyday customers. I've used Yelp many times to locate a restaurant when in an unfamiliar city, and I'm not alone....
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Through the Eyes of "the Google" - How Google Looks at Your Website
Your business website should always do two things well:Help Google tell searchers about your business. Convert web visitors to phone calls, leads or store traffic.Get these two things right and you’ll...
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What is a Neighborhood Marketing Center?
My son is on Facebook everyday and never on email. I’m on email all the time and seldom on Facebook. My wife surfs the web each morning to find her news. My brother-in-law doesn’t surf the web but uses...
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The “I Need More Customers” Checklist
When my coffee maker quit making coffee, I found the manual and started going through the checklist to diagnose the problem. So, if there is a checklist for coffee makers, why not one for neighborhood...
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You Look Familiar, But I've Forgotten Your Name
People forget birthdays, anniversaries, names and meetings. The list goes on. So, why should someone remember your business? Just because you provide a good product or service at a good price with...
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Hitting a Message Homerun
With a just a little thought, a good message can become a great message. What’s the difference? A recipient reads a good message. But, a recipient shares a great message with their friends and family....
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Getting Customers to Your Business
My son likes the Harry Potter Wii game (hang in there, I’ll make this relevant in just a few sentences). In the game, you have to complete tasks in a particular sequence in order to solve a challenge....
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What’s So Bad About Flash on my Website?
100 million iPhones and 50 million iPads.That’s the estimate for Apple unit sales in 2012 alone. And, Adobe Flash runs on none of them. Those numbers are a large part of the reason Adobe abandoned...
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My Website Looks Great, What’s Wrong With That?
There is nothing wrong with a great looking website if that’s all you want. But most local businesses also want their website to make the phone ring and generate sales. A great looking website doesn’t,...
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Facebook vs. Email
Facebook and email both serve the same purpose – they help keep your business in front of customers. But each has its own pros and cons and limited time can deter many businesses from making the best...
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10 Common Local Business Website Mistakes
A good website is now one of the most important things a local business can do to generate new customers. But the definition of a good website is too often that it “looks good” without really...
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Why Bubba’s is a Better Role Model than Apple
Many businesses look to Apple as a role model for exemplary customer service. Even large companies like JC Penney are even trying to emulate Apple’s retail experience. But there are things in the Apple...
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Has This Happened to You?
A local business decided to advertise in local print media. The owner had to commit to multiple months and was assured that the media’s distribution and her great ad would generate customers. But after...
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Unhappy Customers Never Go Away
A few years ago when a customer had a bad experience they told their friends and the story typically ended there. The cost to the business was the loss of one customer and a few of his or her friends....
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One Easy Way to Get a Repeat Customer – Guaranteed!
Ask.It really is that simple, yet surprisingly few businesses take the time to ask their customers to come back either during their first visit or later after they’ve left. Asking for a repeat visit is...
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What Does a Mature Marketing Effort Look Like?
We are often asked what should I be doing for marketing? The short answer is "as much as you have time and budget for" with the mature marketing plan look something like diagram below. But, before you...
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How Do Other Small Businesses Market in Dallas?
When your customers watched three local television stations, read one daily newspaper and had a phonebook in the cupboard, it was relatively easy to place an ad that made your business phone ring. Now,...
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Are You Buying the "Latest Thing" Instead of Results?
Each day seems to bring a new “opportunity” to get found online through a new directory listing, an SEO redo of your website, or some social media buzz. Even the Dallas Morning News is jumping into the...
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If Word-of-Mouth is Your Top Source of New Customers, You Might Have Problems
Let’s face it, the primary reason “word-of-mouth” often ranks as the top source of new customers is because most business owners don’t know how to find new customers themselves. Thus, it’s easier to...
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